The client
This project was for a healthcare provider that needed a steady stream of qualified patient enquiries while keeping the cost per request under control. Like most of our clients, they came to us with a clear ask: turn marketing spend into a predictable, measurable flow of sales rather than a series of one-off experiments.
The challenge
Before working with us, the client lacked a clear picture of which channels and messages actually generated revenue. Budgets were being spent without a structured strategy, and there was no reliable analytics to show the real cost of a lead and a sale.
Our approach
We targeted demand that already exists in Google Search. By showing ads only to people actively looking for this product or service, we kept the cost per sale low and the return on ad spend high.
What we did
- Assembled a semantic core from high-intent search queries with clear buying signals.
- Restructured the account and rebuilt campaigns around tightly themed ad groups.
- Set up full conversion tracking and analytics so every hryvnia could be measured.
- Wrote new ad copy and tested offers to lift click-through and conversion rates.
- Launched remarketing and optimized bids daily based on real performance data.
The results
The campaigns delivered a strong, measurable return on ad spend with a controlled cost per sale — a predictable channel the client could scale with confidence. The key figures of the project are shown at the top of this page.
Every month the client received a transparent report — how much was invested, which audiences it reached, and what a lead and a sale cost — along with a clear plan for the next period.