The client
This project was for an online store that needed a predictable, profitable flow of orders rather than one-off spikes in traffic. Like most of our clients, they came to us with a clear ask: turn marketing spend into a predictable, measurable flow of sales rather than a series of one-off experiments.
The challenge
Before working with us, the client lacked a clear picture of which channels and messages actually generated revenue. Budgets were being spent without a structured strategy, and there was no reliable analytics to show the real cost of a lead and a sale.
Our approach
We treated paid social as a testing engine: launching multiple hypotheses on a controlled budget, quickly cutting what didn’t work and scaling what did.
What we did
- Audited the sales funnel and existing ad accounts to find the weak points.
- Rebuilt the audience strategy and defined the most promising segments to target.
- Produced a fresh batch of creatives and tested several offers and messages in parallel.
- Set up conversion tracking and analytics to measure real business results.
- Scaled the winning combinations and kept testing new creatives every week.
The results
The project reached a strong return on ad spend with a low cost per sale, and the winning creatives gave the client a stable base to scale from. The key figures of the project are shown at the top of this page.
Every month the client received a transparent report — how much was invested, which audiences it reached, and what a lead and a sale cost — along with a clear plan for the next period.